The Development Factory: Unlocking the Potential of Process Innovation. Gary P. Pisano

The Development Factory: Unlocking the Potential of Process Innovation



Download The Development Factory: Unlocking the Potential of Process Innovation



The Development Factory: Unlocking the Potential of Process Innovation Gary P. Pisano ebook
Publisher: Harvard Business Review Press
Page: 343
ISBN: 9780875846507

When the pharmaceuticals giant Merck reports promising results for a potential "blockbuster" drug, the story makes the evening news. Now, at a time when new product development has become critical to success in so many industries, The Development Factory proves that process innovation - not just product innovation - can be the key to competitive edge. In this multiyear study of pharmaceutical and biotechnology firms, Gary Pisano explores the dynamics of superior product and process development in a highly competitive industry that lives and dies by its R&D and depends heavily on rapid time to market. His work reveals that behind the success of many new product introductions lies the development of novel process

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